In Canada, sport tourism is a $6.5 billion segment of our tourism industry and is Canada’s fastest growing tourism segment. Sport tourism is recognized as a stabilizing force within the $78 billion Canadian tourism industry, especially during times of volatility within the industry
The Sport Tourism Event Partnership (STEP) was created based on the collective desire to advance the destination as a premiere sport tourism host and to achieve synergies amongst its stakeholders which included:
- Destination St. John’s
- Sport NL
- City of St. John’s, Department of Community Services
- Government of Newfoundland & Labrador, Department of Children, Seniors and Social Development
- Celebrate NL
- Memorial University
- City of Mount Pearl
- Town of Conception Bay South
- Town of Paradise
STEP St. John’s will emerge as a leading advocate for regional sport tourism, while elevating the collective resources and infrastructure for all its stakeholders.