In Canada, sport tourism is a $6.5 billion segment of our tourism industry and is Canada’s fastest growing tourism segment. Sport tourism is recognized as a stabilizing force within the $78 billion Canadian tourism industry, especially during times of volatility within the industry


The Sport Tourism Event Partnership (STEP) was created based on the collective desire to advance the destination as a premiere sport tourism host and to achieve synergies amongst its stakeholders which included:

  • Destination St. John’s
  • Sport NL
  • City of St. John’s, Department of Community Services
  • Government of Newfoundland & Labrador, Department of Children, Seniors and Social Development
  • Memorial University
  • City of Mount Pearl
  • Town of Conception Bay South
  • Town of Paradise

STEP St. John’s will emerge as a leading advocate for regional sport tourism, while elevating the collective resources and infrastructure for all its stakeholders.